Take for example the latest strategy the brand has set in motion when the lockdown is over and people are emerging from a painful hiatus. Whether it is during difficult times or when times are looking up, Khimji Jewels has always been there with authentic support and true partnership of value. Because of the consumer-first mantra and deep partnership with its audiences, no matter where they are, this is one brand that has always enjoyed the deepest of proximity with its people for decades – eight plus decades to be precise. Today, when most brands are going to town assuring their audiences of values like trust and quality, Khimji Jewels faces no such pressure. A brand that started out in the small but princely town of Baripada but quickly became synonymous with quality, unimpeachable trust and unshakeable consumer confidence. That’s probably the most apt way of looking at the glorious tradition of Odisha’s very own Khimji Jewels. Nearly 85 years of rich and golden history, carefully safeguarded for today’s generations to inherit. We coalesce those and some more here for a quick (or not so quick) read. When the Digital Dogs team huddled over the core purpose of Khimji Jewels, a series of startling truths tumbled out.
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